Ebook Marketing Management (14th Edition)

Ebook Marketing Management (14th Edition)

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Marketing Management (14th Edition)

Ebook Marketing Management (14th Edition)

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About the Author

Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau.

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Product details

Series: Marketing Management

Hardcover: 816 pages

Publisher: Pearson; 14 edition (February 18, 2011)

Language: English

ISBN-10: 9780132102926

ISBN-13: 978-0132102926

ASIN: 0132102927

Product Dimensions:

8.8 x 1.2 x 10.9 inches

Shipping Weight: 3.8 pounds

Average Customer Review:

4.1 out of 5 stars

252 customer reviews

Amazon Best Sellers Rank:

#104,760 in Books (See Top 100 in Books)

Pearson really should provide the capability to view the ebook on more than 2 devices. They are charging over $150 for a book that has no physical existence. That is a gouge in the first place, but to then tell me I can't have it on my phone, kindle and PC simultaneously without doing registration/deregistration gymastics . . . ? That betrays a very low estimation of their customers and a little bit of ignorance of the way people use technology at this moment. One of the big reasons I buy ebooks is ubiquitous availability. To restrict that is destroying a lot of the value of the format. That said, I'm certainly not going back to buying the 5-pound print doorstop version. But Pearson, throw your student customers a bone. Would 3 devices kill you, you DRM tightwads?

Take this for what it's worth from an MBA candidate who is not interested in marketing. The text presents good information. The business cases are very useful and provided the most benefit. Otherwise, I found the material to be dry and in many cases tedious to read-through. The majority of my research used the web rather than the text as a starting point for all my papers related to this course...

I used Marketing Management (14th Edition) during my MBA program. Kotler and Keller are leading authorities on marketing management and provided me a comprehensive perspective on this topic. This is a great marketing resource to have in any library.

Is the right book but is less than acceptable.The pages are dirty with something that I don't wanna know what is.The cover have several holes.Do not recommend.

This book was very technical and dense. Each chapter consisted of list after list of terms, each having multiple sublists. I suppose this format makes for simple test construction, but I don't expect people to remember all the technical terms when they actually begin their career.

I had purchased a Global Accounting book before, so I was not nervous about purchasing a Global edition again. This book has been perfect for my marketing class. So far nothing has been different except the HUGE savings,

The format in Kindle is impossible to read. Paras are all over the place, figures don't show up, images are mixed up, etc....disappointing to see such poor quality on Amazon.

The book covered a lot of material, modern marketing concepts, and case examples. Sadly it presented the material in an abstract way that i surely will forget in 4 months before i take my next marketing class. Glad i rented it. Some online retailers are asking more than $200 for this book. Yikes! No wonder the average person can’t afford a college education.

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Marketing Management (14th Edition) PDF

Marketing Management (14th Edition) PDF