Get Free Ebook , by Thomas Barta Patrick Barwise
Get Free Ebook , by Thomas Barta Patrick Barwise
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, by Thomas Barta Patrick Barwise
Get Free Ebook , by Thomas Barta Patrick Barwise
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Product details
File Size: 10893 KB
Print Length: 240 pages
Publisher: McGraw-Hill Education; 1 edition (September 23, 2016)
Publication Date: September 23, 2016
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01H640KFC
Text-to-Speech:
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Amazon Best Sellers Rank:
#397,297 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Marketing is a tough field — the marketplace is constantly changing as are the tools that we use to reach customers and prospects. As a senior level marketer I am always interested in knowing what has worked for other marketers. Through interviews with marketing leaders from leading global companies, this book provided very valuable insights that I could use in my job. Great book and a quick read. Highly recommended.
This book provides a practical pathway to align marketing efforts into strategies that address key business and customer issues. It refocuses "marketing buzz phrases/soft metrics" and discusses how marketing can become integral to the key outcomes that drive the business from the C-Suite. If you believe in continuous improvement and management by fact, this book is worth the read.
great book! Very relevant and inspiring contents. I'm inspired and excited to put some of the tips into practice.
Good reading for all the marketers aspiring to make a bigger impact in their organizations and in the business, rather than just be those that only play with agencies and campaigns.
Arrived on time and as described.
A guide to help build business and customer value (for all), this book claims to be the first-of-its-kind for marketers in the 21st century; utilising research to identify 12 specific types of behaviours that can create impact, deliver results and lead to career success and accolade in the process. What a build-up, but can the book deliver?The behavioural types are focussing on the big issues, creating leaders rather than followers, acting as a proactive rather than reactive guide. The authors reportedly have done a lot of groundwork, pulling in research from collaborative partners who looked at over 68,000 executives in 120 different countries, and added to this is real-world advice from some of the world’s top CEOs and CMOs for good measure.There is a lot of material to digest. This is a book you should set aside time to enjoy, just like a fine wine, rather than rush through it during a commute or when you have a few minutes’ downtime here and there. Low on hyperbole and high on quality advice and observation, this was a worthy book on many levels. It shows, for those who don’t believe it, that marketing is an essential evil that can deliver a lot to the company. It should not be viewed as a silo-based activity and neither should its practitioners be side-lined into a narrow vertical area of responsibility. If used correctly, marketing people may even be better-placed to spread their corporate wings and take a much wider, even more responsible position within their company.This may be one of those books that you ignore at your peril! This is not a marketing book per se, it is a leadership book for marketers. It may feel a bit heavy-going but perhaps deservedly so and the information being offered is worth it. It is also something that you may need on your bookshelf and it shouldn’t be kept in “virgin, unread†condition either. Not if you want to progress further, in any case!
Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value" by Thomas Barta and Patrick Barwise.OK, so if you work in marketing or work with someone who works in marketing, it’s probably no surprise that marketing has changed a lot in the last few years. In fact, not too long ago Adobe did a study that found that seventy-six percent of marketers think marketing has changed more in the past two years than the past 50. So what are successful marketers doing these days?That’s what the authors wanted to find out when they fielded the largest ever research study of its kind. The study included over 1,000 surveys of senior marketers, 67,000 surveys of marketers’ bosses, co-workers and direct reports, and over 100 interviews with CMOs and CEOs. What they found is that most marketers are pretty good at doing marketing but not good at leading marketing. And that gap makes all the difference – but it can be bridged. Basically, marketers would better serve their customers, their companies, and themselves by developing their broader business and leadership skills to complement their technical marketing skills. The book then spells out how to do that.Some of the most interesting insights that the book reveals include: Marketers aren’t happy with their limited influence and career success – and their bosses agree, leadership skills matter more than technical marketing skills, and successful marketers align customer needs with company needs.Marketers are masters of fulfilling customer needs, but often fail to understand what matters most to the CEO. The most effective and successful ones help the company maximize what the authors call the “Value Creation Zone†– the crucial overlap between what the customer wants and what the company wants. Marketing leadership skills differ from generic leadership skills. And almost any marketer can become an effective marketing leader.If you want to learn how to better mobilize your boss, your colleagues, your team and yourself and become a much happier, more successful marketer, this is your book.And to listen to an interview with Thomas Barta about "The 12 Powers of a Marketing Leader", visit MarketingBookPodcast.com
This book has tons of great info and I love the way it's presented. It can be read in small chunks or all the way through front to cover. The theories in here are tested and true advice and guidance backed up by facts. For instance there's a specific area I really know I could do better and this book not only points it out but convinces me to work on it by telling me why. I really enjoy books like this that make a real difference and make me better at something or as a person and this book does both for me. It also kept my interest visually and explained things in lots of ways (grouping of the subjects, presenting statistical info, including lots of graphs and illustrations, etc.) so I could really get a grip on the information and put it to immediate use. Lots of books have great info but the delivery on this book is what makes it appeal to my style.
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